Marketing is something that has been changing and shifting quite organically over time, and there is a pretty good chance that much of the marketing that you send out these days is almost entirely digital in nature. Email newsletters are a popular advertising format that quite a few marketing professionals are starting to take on as their gold standard, but we are here to tell you that is an old school method that you can try out that might seem a little obsolete but is surprisingly efficacious if you give it a shot.

Metal Kards

This method involves giving out Metal Kards that have business details and the like on them, and the truth of the situation is that they can sometimes be even more beneficial than emails. This is because of the fact that emails need to be opened after your recipient gets them in their inbox, and they might not end up doing that which means it’d get wasted. Business cards, however, are unique in that whoever gets them won’t be able to avoid looking at the information it contains.

The cost per card is higher than what you would spend for emails, but the fact of the matter is that the excellent engagement rate more than compensates for that. While you can’t base your entire marketing campaign on business cards and nothing else, you can definitely supplement the rest of your efforts by including them. Just make sure that you are using a well designed card, since ugly ones might end up doing more harm than good. Working on a nifty design might be a good starting point that would eventually lead to you incorporating them into your marketing.